A very interesting report about LCD! Do foreigners like LCD or OLED?
Can you guess?
According to BusinessKorea, the European high-end TV market is dominated by OLED TVs that sell for more than $2,500, while the US high-end TV market dominates LCD TVs. In addition, the global OLED TV market is dominated by LG Electronics, which is a major player in the high-end LCD TV market.
IHS Markit reported that in the first quarter of this year, Europe and the United States accounted for a total of 51.4% of the high-end TV market.
It is worth mentioning that TVs using OLED panels account for 65.1% of the European high-end TV market. In contrast, in the US high-end TV market, the TV market share of LCD panels is 63.8%.
“In Europe, OLED TVs are becoming more popular because of faster consumer acceptance of new technologies and preferences for mid-sized TVs,” said an industry analyst. “And in the United States, most homes have large houses, so consumers usually choose LCD TVs that are 70 inches or larger.”
In addition, LG Electronics accounted for 56% of the European OLED TV market, expanding its gap in Sony (20.9%), the biggest competitor in the OLED TV market.
At the same time, in the US high-end LCD TV market, Samsung Electronics accounted for 82.6%, followed by LG Electronics, accounting for 10.6%.
LG and Samsung are consolidating their position in the high-end TV market as the two companies control the television markets in Europe and the US respectively.
According to the data, the high-end market for TVs worth more than $2,500 represents only 1% of the global TV market. Televisions under $200 accounted for 21.1% of the total, while TVs from $500 to $750 accounted for 16.6%. However, the TV market, which costs more than $2,500, is very competitive because these products are loaded with the latest technology and enjoy high profitability.
In the global TV market, Samsung Electronics ranked first with a market share of 29.4%, followed by LG Electronics, which accounted for 16.5% of the market.
2019-2022 China LCD Monitor Market Size Report
China's LCD technology is becoming more and more mature. It has become the world's top three LCD panel production bases and exported to overseas countries.
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