BOE (BOE) Joins Hands With BMW To Bring A New Experience Of Smart Travel

- Oct 28, 2020-

On October 22, "BOE Innovation Day" entered BMW China (BMW), exhibiting augmented reality HUD, smart windows, smart rearview mirrors, and flexible OLED technology, Mini LED, BD Cell, and reflective LCD technology. Innovative applications in the automotive field bring people a safer and more comfortable smart travel experience.

Poke the video to hit the innovation day site


Figure | Innovation Day site

At the event site, BOE smart cockpit products and solutions attracted many visitors to stop and experience. BOE's intelligent HUD head-up display product can virtually present driving information such as vehicle speed and navigation in front of the windshield, accurately identify road image information, and combined with AR technology can also warn the distance of the vehicle ahead, pedestrians and obstacles, and monitor the status of the driver. , Which greatly improves the driving experience and safety.


At the same time, the taillights using flexible OLED technology can be flexible and free to bend; innovative in-vehicle products equipped with Mini LED, BD Cell, and reflective LCD technology make the car more cool and diversified designs possible.


Smart dimming solution

The intelligent dimming solution based on dye liquid crystal displayed by BOE can realize full-surface and partition dimming. It has the advantages of high transparency, low power consumption, and fast response speed. It is matched with low-radiation heat-insulating glass to improve user comfort At the same time, it can also bring a more intelligent interactive experience, which has broad application space in the fields of automobile sunroofs and side windows.