Competition For Gaming Displays In 2020

- Mar 02, 2020-

Samsung Display will actively promote curved gaming displays to all OEMs in 2020.

-  BOE, Huaxing Optoelectronics and CLP Panda aim to increase display revenue; therefore, they plan to also promote high frame rate gaming displays in 2020.

-  Competition between 144Hz and 165Hz displays will take place in 2020, and OEMs are currently considering which frame rate to use in entry-level gaming monitor models.

According to IHS Markit | Technology's "Tracking Report on the Development Path of Large-sized Display Products", which is now affiliated with Informa Tech, all display panel manufacturers have entered the high-frame-rate gaming display panel market because they want to use high-frame-rate features to make up for the TV monitor production Coming loss.

 

From a supply and demand perspective, panel makers are aiming to produce 21 million gaming monitors by 2020, and IHS Markit | Technology estimates that demand for gaming monitors will be nearly 10 million by 2020. This will cause serious oversupply of gaming monitors in 2020. However, IHS Markit | Technology expects panel makers to start negotiating with OEMs to make 144Hz or 165Hz displays a standard specification for all consumer displays, so that consumers can use them for gaming, video, or turn off high frames Rate option for work use.

 

Some OEMs are still considering the premium cost of high frame rate displays and are still reluctant to increase their market share. But research by IHS Markit | Technology shows that most small Chinese brands have succeeded by first adopting high-frame-rate displays and then promoting cheap gaming displays in the end market. Currently, consumer display demand accounts for 20% to 25% of the entire display market. At present, Chinese small brands plan to sell high-frame-rate displays as standard consumer displays to the end market. If first-tier brands want to keep gaming monitors at high prices, then IHS Markit | Technology expects these brands to continue to lose mid- to low-end consumers to smaller brands.

 

IHS Markit | Technology predicts that display panel makers will actively promote their 144Hz or 165Hz displays to machine makers through the FreeSync solution. So far, most low-end gaming monitor models still use 60Hz frame rate, but some small Chinese brands have planned to include 144Hz in all their entry-level gaming monitor models to compete with other brands' 60Hz gaming monitors.

 

IHS Markit | Technology predicts that most consumers will buy high-frame-rate gaming monitors because the price difference between entry-level gaming models is not large and they can be used for three to four years. As a result, display panel makers were actively discussing their entry-level gaming monitor models with OEMs in the third and fourth quarters of 2019.