Samsung monitors will actively promote surface game displays to all machine manufacturers in 2020.
○ Beijing and East, Huaxing Optoelectronics and CLP aim to increase revenues; therefore, they plan to promote high-frame-rate game displays as well by 2020. Competition between
○144hz and 165hz monitors will take place in 2020, and manufacturers are now considering which frame rates to use in entry-level game display models.
According to ihs markit | technology, now part of informatech, all panel manufacturers are entering the high-frame-rate game display market because they want to use the high-frame-rate feature to make up for the loss of tv display production.
The following are historical shipments and forecasts for high frame rate displays above 100hz.
From a supply and demand point of view, panel manufacturers aim to produce 21 million game displays by 2020, while ihs markit technology expects demand for nearly 10 million game displays by 2020. This will lead to a serious oversupply of game monitors in 2020. But, ihs markit / technology expects panel manufacturers to begin negotiating with machine manufacturers to make 144hz or 165hz displays the standard specification for all consumer displays so that consumers can either buy them for games, videos, or turn off high frame rate options for use at work.
Some machine manufacturers are still considering the premium cost of high frame rate displays and are still reluctant to increase their market share. But research by ihs markit / technology shows that most small Chinese brands are successful by first using high frame rate displays and then promoting cheap game displays in the end market. At present, consumer display demand accounts for 20% to 25% of the entire display market.
At present, China's small brands plan to sell high frame rate displays as standard consumer displays to the end market. If first-tier brands want to keep game monitors at high prices, ihs markit technology expects these brands to continue to lose low-and middle-end consumers to small brands.