Group Intelligence Consulting Global TV Shipments Estimated At 236 Million Units, Down 1.8% From Last Year

- Mar 18, 2020-

The spread of the Coronavirus epidemic globally has also raised doubts that hurt market demand. Under the influence of the suspension of many sports events and the closed management of many countries in Europe and the United States, Sigmaintell took the lead in revising the global TV sales forecast. It is estimated that this year's TV shipments will be about 236 million units, a decline of 1.8% from last year, which is also near Worst in three years.


TV shipments in the last five years


Just as the supply chain is slowly recovering, but the epidemic is spreading in Europe and the United States and other places, it is likely to hit the market. According to Qunzhi Consulting, in addition to the impact of closed management in Europe and the United States, the previous supply chain irregularities caused the panel price to increase by more than 10% in the first quarter, which also caused the TV cost to rise. Affect TV buying.


Qunzhi Consulting predicts that TV shipments will be about 236 million units in 2020, a 1.8% decline from last year. The trend of large size is unchanged. It is estimated that the proportion of TVs above 65 inches will increase by 2.6 percentage points, driving the average area to increase to 47.2 inches, an increase of 0.9 inches from 2019. 55-inch TVs were affected by the reduction in production capacity of Korean panel makers and the 65-inch crowding effect, and their market share was flat. Others, such as 50-inch and 43-inch TVs, have also increased their market share, while 32-inch TVs still have strong demand in emerging markets and are still the largest single size.


Although the trade war between China and the United States in 2019 affected the first three quarters of TV sales, the North American market ’s Black Friday and China ’s Double Eleven sales performance in the fourth quarter was better than expected, driving the global TV market ’s total shipments to 240 million units in 2019. Small increase of 0.4%.


Samsung Electronics shipped 42.7 million units in 2019, a year-on-year growth of 7%. Thanks to its extensive overseas factory layout, Samsung Electronics has avoided risks in the Sino-US trade war. TCL's shipments in 2019 are 31.2 million units, an annual growth of 12%. Although the Sino-US trade war has impacted Chinese brands, TCL turned to Southeast Asia and Europe to promote sales, and also contributed to the growth of millet foundry. LG Electronics' shipments in 2019 were 26.4 million units, a year-on-year decrease of 2%. LG OLED TV sales fell due to the impact of QLED TV price reductions.


Hisense's shipments in 2019 were 18.1 million units, an annual growth of 8%. Hisense's North American sales were affected by the Sino-US trade war, so the focus of overseas sales was spread to Southeast Asia and Eastern Europe, which pushed up shipments. Skyworth's shipments for the full year of 2019 were 13.8 million units, an annual decrease of 4%. Xiaomi's shipments in 2019 were 13.3 million units, a substantial increase of 49% compared to the previous year, mainly due to the increase in China's domestic market share, reaching a record high of domestic shipments exceeding 10 million units. Sony's shipments in 2019 are 10.1 million units, an annual decrease of 13%. In order to ensure profit, Sony has significantly reduced the sales of small and medium-sized and low-end products, and still has a dominant