According to the latest research by (witsview) of Jibang Consulting Optoelectronic Research Center, the global TV brand shipped 54.97 million sets in the third quarter of 2019, an increase of 16.8 percent and an annual decrease of 1.9 percent. The tight trade situation between China and the United States in the second quarter led to the shift of brand reserve attitude to wait-and-see.
Fortunately, in the middle and late third quarter, China's double 11 and European and American festival promotion season, brands actively rushed to ship goods, and hoped to make up for the performance gap in the first half of the year through large-scale promotions.
Hu Jiarong, consulting and research manager at Jibang, said the brand continued to increase supplies for year-end promotions in the fourth quarter, with shipments expected to reach 65.42 million units, up 19 percent in the quarter.
After most panel size prices fell below cash costs, panel factories gradually bottomed out in the fourth quarter through production cuts, and low and stable TV panel prices helped the brand's sales layout. However, this year, affected by trade tariffs between China and the United States, as well as the saturation of demand in China's domestic market and the continued decline in consumer dependence on television, overall shipments will decline slightly by 1 percent this year even if Chinese brands actively expand overseas markets.